Best IPL Ads, The Indian Premier League (IPL) isn’t just a cricket tournament—it’s a full-blown festival of entertainment. Over the years, it has served us unforgettable matches, thrilling rivalries, and above all, catchy ads and jingles that have become etched in every cricket fan’s memory.
Let’s face it. Even if you’ve missed a few matches, there’s no way you’ve missed those addictive IPL commercials and the rhythmic jingles that sneak into your head and refuse to leave. From the roaring “India Ka Tyohaar” to the foot-tapping “Jumping Japang”, these campaigns have defined the essence of the IPL experience.
So, let’s take a nostalgic ride through the best IPL ads and jingles that became iconic, winning hearts and setting the marketing world on fire.
Best IPL Ads & Jingles
India Ka Tyohaar – The True Spirit of IPL
Jingle/Tagline: “Yeh IPL hai boss, yahaan kuch bhi ho sakta hai!”
Best IPL Ads, This campaign hit the nail on the head. Launched by Star Sports in 2019, India Ka Tyohaar (India’s Festival) celebrated the IPL as not just a tournament but a pan-Indian celebration. The ads featured fans from different cultures, backgrounds, and regions—all united by one common religion: cricket.
Why it became iconic:
- Connected emotionally with fans
- Promoted IPL as a national celebration
- Showed real-life fandom moments
The visuals, colors, and voices blended into one seamless message: When IPL is on, nothing else matters. Be it office or marriage functions, India Ka Tyohaar takes center stage.
Jumping Japang – The Weirdly Addictive One
Jingle/Tagline: “Jumping Japang, Jumpak Jumpak Jumpak Japang!”
Launched in 2015, this campaign was crazy, quirky, and totally unforgettable. Featuring a superfan who would jump in joy whenever his team won, the Jumping Japang jingle took social media by storm. Though it made no literal sense, it didn’t have to—it was fun, catchy, and insanely repeatable.
Why it became iconic:
- Complete earworm; impossible to forget
- Quirky and humorous character
- Captured the joy of fandom
It was IPL marketing embracing bindaas Bollywood-style madness, and boy did it work!
Game Banayega Name – IPL 2020’s Inspirational Beat
Jingle/Tagline: “Game Banayega Name!”
Best IPL Ads, In 2020, as the world grappled with the COVID-19 pandemic, IPL offered a breath of fresh air. Star Sports came up with Game Banayega Name, highlighting how unknown players could become household names through sheer talent and hard work in the IPL.
Why it became iconic:
- Inspirational for young cricketers
- Uplifting and hopeful during tough times
- Focused on the underdog story
This campaign reflected the dream-come-true nature of IPL. A small-town boy today, tomorrow the toast of the nation!
Whistle Podu – Chennai Super Kings’ Cultural Anthem
Jingle/Tagline: “Whistle Podu!”
This isn’t just a jingle; it’s a movement. CSK’s fans proudly chant Whistle Podu (blow your whistle), a Tamil phrase that encapsulates the spirit of celebration. First launched in 2008, this anthem quickly became a part of the team’s identity.
Why it became iconic:
- Strong cultural connect with Tamil Nadu
- CSK fans used it as a war cry
- Easily recognizable and high energy
The jingle features catchy beats, peppy music, and a festive vibe that captures the heart of Chennai—and India.
Korbo Lorbo Jeetbo – The KKR Battle Cry
Jingle/Tagline: “Korbo Lorbo Jeetbo Re!”
Translating to “We will do it, fight for it, and win it,” this jingle has been KKR’s (Kolkata Knight Riders) soul since the very beginning. Launched in 2008 and written in Bengali, the jingle reflects Kolkata’s never-say-die spirit.
Why it became iconic:
- Powerful, emotional messaging
- Mass appeal in Eastern India
- Sung by loyal fans across the country
Add to that the voice of Shah Rukh Khan rallying the troops, and you’ve got yourself an anthem!
Mauka Mauka – Not Just World Cup, It Became an IPL Meme Too
Jingle/Tagline: “Mauka Mauka!”
Best IPL Ads, Originally conceptualized for the Cricket World Cup 2015, the Mauka Mauka campaign became so popular that Star Sports adapted it for the IPL too. The hilarious portrayal of fans waiting for their team’s victory was comedy gold.
Why it became iconic:
- Viral appeal with humorous storytelling
- Memes flooded the internet
- Emotional connection with fan failures and hopes
The catchphrase “Kab milega mauka?” echoed everywhere IPL teams had long title droughts!
Yeh Hai India Ka Cricket – A Celebration of Unity
Jingle/Tagline: “Yeh hai India ka Cricket!”
Another gem from Star Sports, this jingle paid tribute to how cricket unites everyone across the nation—be it Delhi or Dindigul. It was colorful, peppy, and depicted street cricket scenes from all parts of the country.
Why it became iconic:
- Emotionally charged
- High energy choreography
- Real-life relatable cricket moments
This was IPL’s way of saying: No matter who you are, when it’s cricket time, you’re one of us.
DLF IPL 2008 Launch Ad – The OG Classic
Jingle/Tagline: “Ek Desh, Ek Junoon, Ek T20 Dhamaka!”
Who can forget the original 2008 ad that launched IPL? It was glamorous, glittery, and dramatic, showcasing all the big stars and teams. With glitzy effects and over-the-top voiceovers, it laid the foundation for the extravaganza IPL would become.
Why it became iconic:
- Nostalgic value
- Introduced franchises to the audience
- Bollywood-meets-cricket vibe
Back then, the idea of city-based franchises and auctions was new, and this ad hyped it up in true Indian style.
VIVO IPL – Isse Bada Kuch Nahi
Jingle/Tagline: “Isse bada kuch nahi!”
Best IPL Ads, When VIVO became the title sponsor, their campaign slogan Isse Bada Kuch Nahi (Nothing bigger than this) resonated with how fans felt about IPL. The campaign featured big stars like MS Dhoni, Virat Kohli, and Rohit Sharma, adding power to the punch.
Why it became iconic:
- Celeb power + cricket fever
- Showcased IPL as the ultimate experience
- Modern, flashy, and energetic
From lights to fireworks, these ads had everything you’d expect from cricketainment.
Har Team Se Karenge Hum Pyaar – The Unity Jingle
Jingle/Tagline: “Har team se karenge hum pyaar!”
This heartwarming jingle moved away from rivalry and emphasized unity in diversity. Aired by Star Sports, it portrayed how fans can support their favorite teams while still celebrating every player and every match.
Why it became iconic:
- Promoted positivity and sportsmanship
- Beautiful melody and visuals
- Played across all regional channels
It was the musical hug cricket lovers didn’t know they needed.
What Makes a Great IPL Ad or Jingle?
A great IPL campaign isn’t just about marketing—it’s about emotion, culture, and timing. These ads work because they tap into:
- Regional pride (e.g., Korbo Lorbo Jeetbo, Whistle Podu)
- National unity (e.g., India Ka Tyohaar)
- Emotions of fans (e.g., Mauka Mauka, Jumping Japang)
- Inspiring dreams (e.g., Game Banayega Name)
And above all? They have replay value. You hum them. you share them. you meme them. That’s the secret sauce.
Read More: From Gavaskar to Gill: The Evolution of Indian Cricket Openers and the Legacy They Carry
Conclusion
Best IPL Ads, Let’s be honest—sometimes, we wait for the ad breaks during IPL just to watch these brilliant commercials again. These ads and jingles have become such a key part of the IPL experience that they’re no longer just marketing tools—they’re part of the culture.
From celebrating regional pride to capturing the euphoria of a last-ball six, these iconic IPL ads and jingles are proof that cricket in India is more than a game—it’s an emotion, a celebration, and most definitely a tyohaar.
So, the next time you hear a whistle or a Korbo Lorbo Jeetbo chant, remember: you’re not just watching a game—you’re living the IPL vibe.
